Welcome to the privacy policy of The Experience Department Ltd, a company registered in England and Wales under company number 4111408.

Our registered office is:
Unit D Mill Court,
Featherstone Road
Milton Keynes Buckinghamshire
MK12 5EU. United Kingdom

This privacy policy sets out the way in which any personal information you provide to us is used and kept secure. We respect your privacy and are committed to protecting your personal data.

It applies whenever we collect your personal data, including when you use our website, social media or other digital platforms, collectively known as our ‘channels’, so please read it carefully.

Please also use the Glossary to understand the meaning of some of the terms used in this Privacy Policy.

Purpose of this Policy
This privacy policy explains what information we may collect about you, how we process it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data and how the law protects you.

This website may be used by both adults and children however we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

This privacy policy supplements other notices and privacy policies and is not intended to override them.

Changes to this Privacy Policy and your duty to inform us of changes
We aim to meet high standards and so keep our privacy policy under regular review. We may change this privacy policy from time to time. This version was last updated in February 2023.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Data Controller
This privacy policy is issued on behalf of The Experience Department Ltd, which is the controller and responsible for this website and referred to as “we”, “us” or “our” in this privacy policy.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact details.
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
Email address: seasidesquad@experienceted.com
Postal address: Unit D Mill Court,
Featherstone Road Milton Keynes
Buckinghamshire MK12 5EU United Kingdom

Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Information we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy.

We may supplement the information that you provide with other information that we obtain from our liaison with you or which we receive from other organisations, for example, our partners. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data:includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data: includes billing address, delivery address, email address and telephone numbers.
Financial Data: includes bank account and payment card details however this data will typically be collected by a third party payment service, Paypal and Shopify Pay.
Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data: includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How we collect personal data
We use different methods to collect data from and about you including through: Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
• apply for our products or services;
• create an account on our website;
• subscribe to our service or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey;
or • give us feedback or contact us.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

Please see our cookie policy below for further details. Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below.

Technical Data from the following parties:
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
We plan to use your data for the following purposes:
We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment card details. When you sign up with us for an online account, register to receive marketing communications from us (and/or our partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our channels, provide products and services you request from us, and carry out profiling and market research.

When you interact with our channels, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our customers use our channels to enable us to create better content and more relevant communications:

News, offers and opportunities:
We want you to be the first to know about new games and activities, new products, our latest news, competitions and updates, and any special offers we may have. If you have not already signed up to receive these exciting communications from us, please email seasidesquad@experienceted.com You can unsubscribe at any time.

Please note, if you do not choose to receive this information, we will be unable to keep you informed of new games and activities, new products, our latest news, competitions and updates, and any special offers we may have. We may also participate in Facebook’s ‘Custom Audience’ service from time to time. This service enables The Experience Department Ltd to display to you personalised advertisements when you visit Facebook’s social media platforms.

It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing.

Disclosure of your information
In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery service organisations, fraud prevention and screening and credit risk management companies, and mailing houses.

We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.

We may share your data with External Third Parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our terms of use, terms and conditions of sale or other contractual rights.

We may share your data with our carefully selected partners (as may change from time to time) but we will only do this if you have consented to receive marketing relating to our partners. In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected.

Cookies
Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They are often used as a mechanism for websites to remember things that a website browser has done there in the past, for example, clicking on particular buttons, logging in, or having read pages on that site months or years ago.

In common with many other website operators, we use cookies on our website. We use them to improve your experience of using the website by allowing us to tailor what you see to what we have learned about your preferences during your visits to the site.

Our cookies are also used to enable us to develop our website to reflect our customers’ interests by noting who has seen which pages and advertisements, how frequently particular pages are visited and determining the most popular areas of our website, and carefully selected third parties also use cookies to show you more relevant advertising online.

Security of information
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. When you submit your credit/debit card details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information.

In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Where a password is required to access certain areas of our channels, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.

Where to make a complaint
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. If you have a complaint regarding any aspect of your personal data or this privacy policy, please email us at seasidesquad@experienceted.com.

Data retention
How long will you use my personal data for? We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. They include rights to: Further details are set out in the Glossary. If you wish to exercise any of your rights, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond:
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Glossary
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.

We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES
External Third Parties Service providers who provide IT and system administration services and payment processors. Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services. HM Revenue & Customs, regulators and other authorities.